Justflit Insights®
Growth
Why selling more can make you lose more money
August 22, 2026 · 6 min
Flyn spotted this pattern
Selling more is good news only when each sale leaves something behind. Without product margin measured against real cost, growth is a photocopier for mistakes.
The three numbers to settle first
- Product margin using today's input cost, not last month's.
- Cost per delivery order: commission, packaging and kitchen time included.
- Capacity: the volume at which the kitchen falls behind and cancellations start.
Once those three are clear, volume stops being a risk and becomes a decision.
Editorial draft: to be expanded with a worked fast-food example.
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